Rental market
Bali
2024–2025
A complete analytical overview of short-term rentals across Bukit, Canggu and Ubud — key metrics, trends and investment takeaways.
The market has entered
a mature phase
Bali remains one of the largest tourist markets in Southeast Asia. A steady flow of guests from Australia, Europe, the USA and across Asia sustains resilient demand for short-term rentals.
The report's key signal: supply is growing faster than turnover (+33% vs +28%). Expectations for property quality are rising — success is increasingly defined by concept and management.
Geographic distribution
62% of all supply is concentrated in three key districts — Bukit, Canggu and Ubud.
Bali's three growth hotspots
Bukit
The most pronounced growth in the current cycle. Bukit is the main hub of investment activity. Turnover +38.95% against supply growth of +43.3%.
Canggu
A mature and resilient market. The best occupancy retention among the three districts — a decline of just 3.7 p.p. against supply growth of 24.7%.
Ubud
A niche market with a pronounced specialization in wellness tourism and cultural retreats. Especially strong momentum — the 6+ bedroom segment grew 51.75% in turnover.
Ubud is sensitive to mass-market supply, but it shows exceptional momentum in niche formats — large villas for retreats and group trips.
Three districts:
key metrics
A summary comparison of 2025 vs 2024 trends
| Metric | Bukit | Canggu | Ubud |
|---|---|---|---|
| Listings 2025 | 3,461 | 2,118 | 1,654 |
| Supply growth | ↑ +43.3% | ↑ +24.7% | ↑ +37.5% |
| Occupancy 2025 | 58.9% | 65.1% ★ | 63.5% |
| Occupancy change | ↓ −5.2 p.p. | ↓ −3.7 p.p. ★ | ↓ −7.3 p.p. |
| Occupied properties 2025 | 2,039 | 1,380 | 1,050 |
| Occupied-property growth | ↑ +31.6% | ↑ +17.9% | ↑ +23.3% |
| Turnover 2025 | $88.5M ★ | $62.9M | $34.6M |
| Turnover growth | ↑ +38.95% ★ | ↑ +18.96% | ↑ +21.08% |
| Profile | Active growth | Mature, stable | Niche / wellness |
The market is becoming
more demanding
When listing counts grow by more than 30% in a single year, it means one thing: simply owning a property in a popular location is no longer enough.
- Property quality and architectural concept
- Visual appeal and photogenic quality
- Professional operational management
- Flexible pricing and dynamic rates
- Alignment with the target audience's expectations
results
in competitive segments
performance
resilient occupancy
