Investment Attractiveness Analysis — Essential Villas, Melasti, Bali
Premium Market Analysis

Investment Attractiveness Analysis:
1BR Villas, Melasti District, Bali

Data source: AirDNA and Airbnb
Period: Q4 2025
Properties in sample: 16
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Essential Villas — aerial view of the pool
Essential Villas — Pulau Villas
Property analyzed

ESSENTIAL VILLAS

A collection of one-bedroom villas within the flagship Pulau Villas project.

Land area
100 m²
Price
$170 000
Living area
55 m²
Completion
Q4 2026
District analyzed

Melasti —
the epicenter of tourist traffic

  • Strategic proximity to Melasti Beach Ungasan and Sundays Beach Club.
  • Branded beach clubs and restaurants (Savaya Bali, White Rock Beach Club) generate steady tourist traffic.
  • Distance from the overcrowded central districts creates a sense of seclusion.
Melasti district — a villa complex amid tropical greenery
Methodology

Property selection criteria
for the analysis

Location: Melasti, South Bali
A single geographic zone
Property type: 1 Bedroom Villa (1BR)
One-bedroom villas
Active listing period: over 200 days
Active market properties
Modern design
Up-to-date design concept
Villas with ocean views and large plots were excluded from the sample to keep the comparison homogeneous.
Market snapshot

Average sample metrics
16 properties

$38 058
Average annual revenue
$20 932
Net profit per year
▮▮▮
75%
Average occupancy
$↗
$143,5
ADR — average nightly rate
Price range

Price positioning:
a range of opportunities

$104,7
Minimum ADR (Budget)
$143,5
Average ADR
$220,3
Maximum ADR
The market shows potential to double the average rate through repositioning.
Analytics

Revenue distribution
and price correlation

Revenue distribution
By annual revenue range (16 properties)
6
$30–35k
6
$35–40k
4
$40–55k
Properties concentrate in the $30 000–40 000 range. A few reach $40 000–55 000, marking the upper boundary of yield.
Price vs occupancy correlation
ADR (USD) vs Occupancy (%)
240 200 160 120 100 ADR (USD) 40% 57% 74% 90% Occupancy (%) Overpriced The sweet spot Budget strategy
Above $220, occupancy drops below 45%. The $150–190 range maintains 60–76% occupancy — the optimal price zone.
ADR vs Revenue correlation
Each dot is one property from the sample
$55k $45k $35k $30k Optimal zone
$150–190
Optimal price zone
Balance of price and yield
The highest revenue figures (over $50 000) are achieved at an ADR of around $190.
The $150–190 range is optimal for balancing price and yield.
Sample

Properties in the analyzed sample

#PropertyDaysOccupancyADRRevenueProfitRevPAR
Sample leader — bedroom interior
Lima by Aayan · Sample leader
Best result

Analysis of the sample
leader

The sample leader is a complex of one-bedroom villas with extensive on-site amenities: a gym, a spa, and a large shared pool.

Most villas in the complex do not have their own pools, yet, thanks to the overall concept and service, it still delivers some of the strongest metrics.

$52 401
Annual revenue
$28 820
Net profit
76%
Occupancy
$188,9
ADR
Key factor

The role of amenities
and service

  • Amenities increase the value of the stay and help sustain a higher average rate.
  • Combined with a high level of service, this creates the conditions for ADR growth without a sharp drop in occupancy.
  • This ensures a sustainable premium positioning.
Property

Essential Villas — interiors and exterior

Essential villa complex
Living room overlooking the pool
Private pool
Kitchen and dining area
Wardrobe area
Market conclusions

Overall market
conclusion

01
High and stable demand
Average occupancy of ~75% confirms the liquidity of the Melasti location.
~75%
average occupancy
02
The market's financial benchmark
Revenue: ~$38 000 / year.
Net profit: ~$21 000 / year.
~$38 000
average revenue / year
03
Growth potential
Reaching $50 000+ in annual revenue is achievable by raising ADR to $180+.
$50 000+
revenue growth potential
Property conclusion

Conclusion on the
analyzed property

The analyzed property sits in the central part of the market range for price and occupancy.
It competes on amenities and service rather than a unique view or size.
Optimal balance of entry price and yield.
Essential Villas — exterior
Bottom line

The key investment thesis

$35 000–40 000
Revenue / year
under standard management
$20 000–22 000
Net profit
after expenses
Growth potential
$45 000–50 000+
With enhanced service
ADR $180+ / high service

The property sits in the optimal balance zone between price and occupancy, wins on amenities and service, and offers transparent economics with controlled risks.

Data source: AirDNA and Airbnb (Q4 2025) · Bali Developers Accelerator